The new marketing of the Catholic University seeks their fans will support their team at the stadium, that's the central message that can be found on page www.nuevacruzada.cl .
This page sponsored by Puma, has a more well medioval with shield and all, where You can find all the official jerseys cross 2009, the new anthem of the UC, wallpapers and advergaming. The latter is a game whose aim is to encourage the purchase of T-cross as they can compete only with the code of the shirt, the game is to test the knowledge of the fan across his team in relation to all what might happen in a game of the UC. The fan must fill out a template that is to say who the first team, alternate team captain, changes during the game, yellow cards and red cards. The idea is that the more events occur in the game the more points you earn. Prizes vary depending on each party to the Catholic party vs Ñublense the prize is Tosseli autographed gloves.
A good marketing strategy, Catholic dared to communicate directly with their fans, but I think he still has, the site has a blog that has not been created and is still lacking promote the site to all lovers are integrated and cross-entered in the database. However, I commend the proposal that I like and hopefully all the fans hear the message and dare to go to the stadium to encourage the team and out champion Closing of 2009.
worth noting this season of the Catholic university that calls to non-violence in the stadiums, this has a spot on television, radio, Internet, print, and mail and support in stages to pass through flyers, phrases and Cinemundo through a video.
The message is significant, since the cross bar is considered one of the most dangerous in Chile, maybe that's why the saying "we are few but crazy", I find remarkable that even the players pay for their faces so they can go directly to the audience. Clearly the call and support the campaign, since many people do not go to the stadium because they fear something happening or to protect their children, it was time to change that can not be that Chilean society to behave like animals and do not let the rest to enjoy good football. Meeting stupid when we see on TV as breaking the stops Chilean fans "celebrating" that Chile won a game. What will happen when we win the World Cup?, Chile plays burn because you have to celebrate big. Half a brain and think about how to celebrate. We can not have nor Colocolo nor the U, we can play local. Begin to behave in stages to achieve this, we give the example as fans and show why the UC is what it is.
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